As we celebrate the 74th Republic Day today, IBC revisits the top branding campaigns from the past few years. It’s interesting to note how different brands chose to wish their audiences, showcasing creativity and intelligence.
Bondtite’s ‘India ke alag-alag materials ko jode ekdum tight, Bondtite’
Astral Adhesives celebrated 25 years of launching Bondtite with this campaign in 2022. The ad says that the Bondtite epoxy adhesives not only bond all kinds of products and materials but also help people from different parts of the country work together.
Glucon-D’s Twitter Campaign
In 2022, the brand spoke about another Fundamental Right - the right to instant energy! It was a continuation of their ad from the previous year on FB with the hashtag #RightToEnergy.
HP India’s Let's Not Set Boundaries But Examples
In 2018, HP India came up with this encouraging message on Republic Day with the underlying tone that Constitutional Rights need to be wisely used. Nice one!
Zomato’s Gourmet Message for Republic Day
The team, known for their witty campaigns, did it again in 2022 with the ad talking about ‘unity in diversity’ in the culinary habits of Indians.
In 2021, the ad posted by the brand on Instagram was equally interesting.
Have a look:
Parle G’s ‘Bharat Ka Apna Biscuit’
The 2022 ad campaign cleverly curated the journey of India post-independence and how Parle G biscuits have been an integral part of this sojourn all through.
Dunzo #EverydaySuperheroes
The brand took to Twitter in 2021 to salute the superheroes who took it upon themselves to help during the Covid times. Aptly worded, ‘Thank you for balancing the nation on your shoulders.’
Axis Mutual Fund’s #ProudToBeResponsible
In 2019, the brand emphasized the need to invest responsibly as responsible citizens of the country.
Asian Paints’s Tana Bana
Here’s another brand celebrating ‘Unity in Diversity’ with colors in 2022. They called it the Tana Bana of ideas, cultures, and stories.
Axis Bank’s #DilSeOpen to help you
Another simple and effective ad - this time from Axis Bank. It talks about India’s regional diversity, but the bank's mission is always to stay open to help its customers.
CEAT India’s Road Safety Message
In 2020, CEAT India took the opportunity of Republic Day to spread the message about being responsible citizens, drivers, motorists, and pedestrians, calling one and all to practice road safety.
That’s all from us today! Happy Republic Day!
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