Three years ago, podcasts occupied remote, dusty corners in the internet world of videos and blogs.
But cut to today, podcasts have become a super big deal.
And as a marketer, you would definitely know!
There are nearly 57 million monthly podcast listeners in India, which makes us the third largest podcast consuming nation in the world.
And if you are to go by the current trends, monthly podcast listeners will grow at a compound annual growth rate of 30.5% over the next five years.
As a marketer, you are most likely, by now, an expert in producing and distributing podcasts.
But ever wondered what are some Indian podcasts on marketing you could follow?
Here are five we thought you should give a try.
1. Moonshot by Sequoia
Not a typical marketing podcast but one that is brimming with insights for marketers.
Moonshot is a fresh-off-the-boat podcast where innovative entrepreneurs from India and Southeast Asia discuss how to start and scale enduring companies.
Until now, the founders of Atlan, Freshworks, Unacademy and the likes have been on the show.
Listen here: Apple | Listennotes | Spotify | Google
2. Speakeasy with Dheeraj Sinha
An initiative by Leo Burnett India, this podcast focuses on the theme ‘Building Brands in the New Age’ and is hosted by none other than the CEO and Chief Strategy Officer for South Asia at Leo Burnett, Dheeraj Sinha.
Tap into the rich experience and perspective of all the thought leaders who are being invited to this show!
3. Advertising is Dead by Varun Duggirala
With over 163 episodes to browse through and one coming out every Tuesday, Varun Duggirala discusses the changes and developments in the business of advertising, branding, content, media and a whole range of issues that exist within the industry.
And wait, for those of you who don't know, Varun is the Co-founder and Chief Content Officer at The Glitch.
Listen here: Apple | Spotify | Jiosaavn | Listennotes
4. The Great Indian Marketing Show
A podcast that aims to discover not just what marketers do but how they do it!
Started by Aadil Bandukwala and Kaushik Satish at the end of 2020, this podcast features some leading names in the marketing industry including Sunil Suresh - CMO of MakeMyTrip, Sid Shakhder - CMO of Disney + Hotstar, and Arvinder Gujral - MD Southeast Asia for Twitter cutting through industry jargons and discussing everything that lies at the heart of marketing.
5. Marketing Mantra by 99signals
Find more than 74+ podcasts on this channel run by Sandeep Mallya, the Founder of Startup Cafe Digital and the blog, 99signals.
A great place to find insights, hacks and strategies for online marketing, this podcast has some of the best thought leaders in the space sharing tried and tested solutions to online marketing problems.
If you know of other hidden marketing golds in the world of Indian podcasting, tell us in the comments below!
Want to listen to more podcasts on marketing? Check out these widely acclaimed marketing podcasts from other non-Indian content creators.
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