Mumbai, August 10, 2023: The Human Resources Ideas & Voices Event (THRIVE) 2023 and the Digital Services Awards and Conferences (D-SERVE)...

This time, in our monthly round-up, we will feature a special section on Mother’s Day. Presenting here the round-up of the best marketing...

The first month of FY 2023-24 has come and gone. Some brands stood out, making a difference in the way they created memorable campaigns....

THRIVE, or The Human Resource Ideas & Voices Event (THRIVE), is an annual event organized by the Indian Business Council. 2023 is...

Year-end closing can be a pretty daunting time. With FY 2022-23 coming to an end, March is a busy time for a lot of you. That said,...

2023 started with a looming recession the world over. Given the widescale layoffs in the IT and digital industry, the naysayers may not...

White Rivers Media won the Agency of the Year Mumbai, March 12, 2023: The winners of the 4th National Marketing Excellence (NaME) Awards...

The celebrated month of romance has come and gone. There were lots of activities on the marketing front in February 2023. Here’s a...

The Day of Love, that one day when the entire world celebrates love, 14th February….we thought of finding out how and what brands have...

Advertising is all about thinking out of the box and presenting the same to the target audience. Unfortunately, sometimes the idea falls...

The first month of 2023 came with lots of hope and enthusiasm. Through the thirty-one days, we lost some moments, but we won many...

As we celebrate the 74th Republic Day today, IBC revisits the top branding campaigns from the past few years. It’s interesting to note...

The world of marketing is evolving at the speed of light, literally! 2023 is not going to be easy for marketers. You need to be prepared...

Like every other year, 2022 had its fair share of ups and downs. One of the most enthusiastic changes, on a global level, was that the...

Another year gone, a few landmarks achieved, some dreams unfinished. But no worries, as long as we stay inspired, no dream is...

From the beginning of December, there’s music in the air, and festivity all around. Irrespective of religious beliefs and faith, people...

The cold has set in. There’s the hint of chill in the air and don’t we all love this cooler, friendlier weather? This is also the perfect...

In an earlier post in June 2022, we covered some of the iconic ads depicting moment marketing instances at their best. Today, we will...

October is Breast Cancer Awareness month. Brands across industries come up with creative campaigns to highlight this and raise awareness...

Transportation is one gamut where tech-driven habits have taken top priority in this century. Ride-hailing apps like Uber and Ola have...